Motion Design2019 - Present

GIPHY Motion Stickers

Animated sticker collections for brands and personal expression — 350M+ views across social platforms.

350M+

Total Views

100+

Stickers Created

Platforms

Organic

Distribution

RoleMotion Designer / Animator

ToolsAfter Effects, Photoshop, Illustrator

DistributionInstagram, TikTok, Snap, iMessage, WhatsApp

ClientsFlatiron NoMad BID, Brands, Personal

FormatTransparent GIF, Optimized Loops

StatusOngoing

Overview

A comprehensive library of animated GIF stickers designed for social media expression and brand campaigns. These motion assets are integrated across every major platform — Instagram, Snapchat, TikTok, iMessage, and WhatsApp — reaching users wherever they communicate. Each sticker requires a distinct motion personality that communicates its intent within the first 500 milliseconds — the window before a user scrolls past in a sticker picker. Every animation is designed to read clearly at small scale, loop seamlessly, and maintain visual integrity on transparent backgrounds. GIPHY's infrastructure indexes stickers into the native search of every major messaging app. A single upload propagates across the entire ecosystem. Every time a user adds a sticker to a message or Story, it functions as organic brand placement delivered by the user themselves, at zero marginal cost.

How We Work

Process

Concept & Illustration

Define the sticker concept based on brand identity, campaign goals, or cultural relevance. Source or create original illustrations deconstructed into animatable layers.

Animate & Loop

Frame-by-frame animation and procedural motion in After Effects. Each sticker is designed for seamless looping with a motion personality that reads instantly at small scale.

Optimize & Export

Export with optimized transparency, color palette constraints, and file size targets that meet GIPHY's technical requirements for indexed distribution across all platforms.

Why This Matters

Use Cases & Applications

Content Expression

Give your audience new ways to express themselves with branded motion stickers they can use in their own stories.

Platform Presence

Extend your brand reach across Instagram, Snapchat, TikTok, and messaging apps with searchable animated assets.

Campaign Amplification

Every user share becomes zero-cost brand exposure. Stickers travel with user content, embedding your visual identity into personal conversations far beyond owned channels.

Tools & Stack

Always evolving — adopting the best available tool for each project.

After EffectsPhotoshopIllustratorGIPHY SDKFrame-by-Frame AnimationLoop DesignTransparency Optimization