Immersive Technology2019 - Present

Augmented Reality

WebAR, Social AR, and Product Try-Ons for brands, activations, and campaigns.

1K+

Experiences Built

50M+

Views Globally

Snap, IG, TikTok, WebAR

Platforms

Webby, Shorty, Telly

Awards

RoleAR Developer / Creative Technologist

ClientsUber, Netflix, Heinz, NASA, YSL, RTFKT

PlatformsInstagram, Snapchat, TikTok, WebAR

TrackingFace, Body, Hand, World, Image, Object

PipelineConcept → 3D → Build → QA → Deploy

AnalyticsImpression & CTR Tracking

Uber x Squid Game 2

NASA Orion Storytelling

Jungle Juice Brand AR

NYC MetroCard Portal

Digital Fashion Try-on

RTFKT Spartan Armor

Queens Filter

Overview

Augmented Reality seamlessly merges digital elements into the real world, creating captivating and immersive experiences. Using technologies such as body and location tracking, coding, and machine learning to build unique experiences for advertising, entertainment, education, e-commerce, and fashion. Viewable and shareable across Instagram, Snapchat, TikTok, and WebAR — each experience comes with data analytics to track performance and reach. UBER x NETFLIX — SQUID GAME 2 — Uber's first in-ride AR game, an interactive Red Light, Green Light. Riders in Mexico, Brazil, and the U.S. could play during their trip. A live activation at Miami's Hard Rock Stadium brought the experience to life with Pink Guards greeting Uber shuttle riders. 117K+ players, 3.24% CTR, and a 3rd Place Telly Award. HEINZ — TOMATO DASH — Immersive AR lens for Heinz's global campaign, allowing users to catch ripe tomatoes falling from the sky. Built for Snapchat, Instagram, and TikTok. Honored at the Webby Awards for advertising in Augmented Reality and featured in The Shorty Awards. NASA — ORION SPACECRAFT — Storyboarded and designed immersive experiences for the Artemis and Orion projects. Users can view the launch of the Artemis I Rocket and explore the interior of the Orion Spacecraft using World Tracking, 3D models, and 360° imagery.

TRY AR DEMO →PHOTOBOOTH DEMO →FLUX PHOTOBOOTH →

Capabilities

→WebAR (Three.js, MediaPipe, WebXR)
→Social AR (Lens Studio, TikTok Effect House)
→Face & Body Segmentation
→Hand Tracking
→World Tracking

How We Work

Process

Concept & Storyboard

Define the experience narrative, user journey, and interaction model. Storyboard the key moments — what the user sees, does, and shares.

Asset Creation

3D modeling, texturing, and rigging in Blender or Cinema 4D. AI-generated textures and procedural animation for rapid iteration on visual concepts.

Build & Integrate

Development in Spark AR, Lens Studio, Effect House, or WebAR frameworks (8th Wall, A-Frame, MindAR). Tracking calibration, shader writing, and interaction scripting.

QA & Deploy

Cross-device testing across iOS and Android. Performance optimization for frame rate and loading. Deploy to platform with analytics integration for impression and engagement tracking.

Why This Matters

Use Cases & Applications

Brand Activations

Create shareable, viral moments at events and launches with interactive AR experiences that put your brand in customers' hands.

Virtual Try-On

Let customers try on products — from makeup to sneakers — before purchase, reducing returns and increasing conversion.

Educational Storytelling

Transform complex information into immersive 3D experiences for museums, schools, and training programs.

Social Media Campaigns

Drive engagement with branded filters on Instagram, Snapchat, and TikTok that users share organically.

Tools & Stack

Always evolving — adopting the best available tool for each project.

Spark ARLens StudioEffect House8th WallWebARA-FrameMindARThree.jsMediaPipeBlenderCinema 4DPhotoshopAfter EffectsJavaScriptTypeScriptGLSL Shaders